Privacy Policy


Effective Date: 4/23/2026

At St. Louis Gold Buyers and Jewelry Center (“we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you provide when visiting our website, contacting us, or using our services.


Information We Collect

We may collect personal information you voluntarily provide, including:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Appointment requests
  • Information related to gold, jewelry, diamonds, coins, watches, or valuables you may wish to sell
  • Contact form submissions
  • Transaction-related information when applicable

We may also automatically collect certain non-personal information, including:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on our website
  • Referral sources
  • Cookies and tracking technologies


How We Use Your Information

We may use collected information to:

  • Respond to inquiries
  • Schedule appointments
  • Evaluate items offered for sale
  • Process transactions
  • Improve website functionality
  • Provide customer service
  • Send promotional communications when permitted
  • Comply with legal obligations
  • Prevent fraud and protect business security


Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to improve your experience and help us analyze website traffic.

Third-party services may include:

  • Google Analytics
  • Google Ads
  • Remarketing Services
  • Call Tracking Software
  • Website Analytics Tools

These services may collect data about your interactions with our website.

You may disable cookies through your browser settings.


Google Ads and Remarketing

We may use Google Ads Remarketing or similar advertising services to display advertisements to users who previously visited our website.

Third-party vendors, including Google, may use cookies to serve ads based on prior visits to our website.

Users may manage ad preferences through Google Ad Settings or opt out of personalized advertising through industry opt-out tools.


Lead Form Submission Disclaimer

When you submit information through contact forms, appointment request forms, or valuation inquiry forms on our website, you acknowledge that:

  • Information submitted may be used to contact you regarding your inquiry
  • Submission of a form does not create a contractual relationship
  • Appraisal estimates or information provided online may be preliminary and subject to in-person review
  • You should avoid submitting sensitive financial or confidential information through website forms unless specifically requested


Appraisal and Transaction Confidentiality

St. Louis Gold Buyers and Jewelry Center respects the confidentiality of customer appraisals, evaluations, and transactions.

Information regarding items presented for evaluation, offers made, purchase transactions, and customer records is treated as confidential except where disclosure is required by law, regulatory requirements, fraud prevention, or law enforcement. We do not disclose private transaction details to unrelated third parties for marketing purposes.


How We Share Information

We do not sell or rent personal information.

We may share information only when necessary to:

  • Operate our business
  • Support service providers
  • Process transactions
  • Provide analytics or marketing services
  • Comply with legal requirements
  • Protect our rights or prevent fraud


Data Security

We implement reasonable safeguards designed to protect your personal information. However, no internet transmission or storage system is guaranteed completely secure.


Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.


Your Privacy Rights

Depending on your state of residence, you may have rights to:

  • Access personal information
  • Request correction
  • Request deletion
  • Opt out of certain data uses
  • Opt out of marketing communications

To exercise these rights, contact us below.


Children's Privacy

This website is not intended for children under 13, and we do not knowingly collect information from children.


Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.